Note 008 · S3 Misconceptions · 29 Oct 2026
A finer pitch does not make a better wall — the sightline does
Pitch is a distance requirement with a price attached. Past the point where the eye stops resolving pixels, a finer pitch changes the invoice and nothing else.
Every step down in pitch buys a shorter minimum viewing distance and nothing else. Our ladder runs 0.937 mm in Focus, 1.56 mm in Fortis and 10 mm in Fort. At a 6 m nearest sightline a 2.6 mm and a 1.56 mm wall resolve the same detail, so the finer one buys nothing there.
What a finer pitch buys
A pixel grid disappears at the distance where its pixels stop subtending a resolvable angle. Move closer, and the grid appears; move back, and it goes. A finer pitch moves that threshold closer, and that is the whole of what it does. It does not raise brightness, lower power, widen the viewing angle or improve colour — on our own sheets those parameters sit inside a series regardless of pitch.
So the question is never “which pitch is better”. It is “how close will someone stand”. Answer that, and the pitch is arithmetic rather than preference.
The ladder, as we build it
| Series | Model | Pitch (mm) | Minimum distance at 1 m per mm | Cabinet |
|---|---|---|---|---|
| Focus | Ultra | 0.937 | 0.9 m | 600 × 337.5 mm |
| Focus | Standard | 1.25 | 1.3 m | 600 × 337.5 mm |
| Focus | Lite | 1.56 | 1.6 m | 600 × 337.5 mm |
| Fortis | Ultra | 1.56 | 1.6 m | 250 mm module |
| Fortis | Standard | 1.95 | 2.0 m | 250 mm module |
| Fortis | Lite | 2.6 | 2.6 m | 250 mm module |
| Fort | Ultra | 2.976 | 3.0 m | 500 × 250 mm module |
| Fort | Standard | 3.91 | 3.9 m | 500 × 250 mm module |
| Fort | Lite | 4.81 | 4.8 m | 500 × 250 mm module |
| Fort | Ultra | 5 | 5.0 m | 500 × 250 mm module |
| Fort | Standard | 6.6 | 6.6 m | 500 × 250 mm module |
| Fort | Lite | 10 | 10.0 m | 500 × 250 mm module |
Minimum distance is our working rule of 1 m per 1 mm of pitch, applied to the sheet pitch. It is a convention, not a standard, and it doubles for text content.
The rule and its arithmetic
If the nearest standing position is known, then pick the coarsest pitch whose minimum distance is shorter than that, and stop. If nobody can say where people will stand, then the pitch is undecided and any number quoted is a guess dressed as a specification.
Applied to a lobby with a 6 m nearest sightline, the rule says a 2.6 mm wall holds and a 1.56 mm wall is unnecessary. Applied to a boardroom table where someone sits 1.5 m from the screen, the same rule says 1.56 mm is the coarsest that works and 2.6 mm will show its grid to the person at the end of the table.
Where the argument collapses
1. The content is text, not video. Letter edges are thinner than a pixel, so the required distance roughly doubles. A 2.6 mm wall that reads cleanly as video at 2.6 m needs about 5 m before body text stops shimmering — or one step finer.
2. The wall will be photographed or filmed. A camera resolves differently from the eye, and moiré appears at pitches that look clean in the room. If the wall is a backdrop, the pitch is set by the camera sensor, not by the audience.
3. The client is comparing two quotes. A finer pitch wins the comparison and may lose the project, because it moves weight, power and structure with it. Where the sightline does not justify it, the honest answer is to say so and lose the number, not the client.
4. The wall is viewed at an angle. At 60 ° off axis, horizontal resolution collapses whatever the pitch. A corner-mounted wall needs a viewing angle discussion, and on Fort the horizontal angle is 140 ° rather than 160 °.
One thing we got wrong ourselves
We used to present pitch as a quality ladder, ranked from fine at the top down to coarse. That framing sold walls and misdescribed them: a client who buys pitch instead of a sightline ends up paying for resolution nobody in the room can see, and blaming the panel when the real problem was distance or content. We quote against the nearest standing position now, and we say when the coarser pitch is the correct answer.
- Datasheet — Series sheets: Focus 0.937 / 1.25 / 1.56 mm in 600 × 337.5 mm cabinets; Fortis 1.56 / 1.95 / 2.6 mm on a 250 mm module; Fort 2.976 / 3.91 / 4.81 / 5 / 6.6 / 10 mm on a 500 × 250 mm module, with a 140 ° horizontal viewing angle.
- Practice — The one-metre-per-millimetre viewing distance convention, and the doubling of that distance for text content. Both are industry rules of thumb with no test certificate behind them.
Questions we get on this
We do not publish a per-square-metre price by pitch on this page. What does change with pitch is the component count: going from 2.6 mm to 1.56 mm is about 2.8 times the pixels, driver channels and receiving cards per square metre, so the two are different classes of wall rather than a trim level. Pricing for a given wall is quoted per project.
Yes, where someone sits within about 1 m of the glass — a boardroom head position, a control desk, a retail counter. Outside that, Focus Ultra is paid for and not seen.
No. Within a series, brightness, grey scale and viewing angle are shared across pitches; only the pixel density changes. Fort Lite P10 and Fort Ultra P2.976 are the same product family answering different distances.
Mark the nearest standing position on the plan and send it.
We will answer with one pitch, the distance it holds to, and the step you would have to pay for if the sightline changes — in writing, with the assumption stated.